ĎChevalier of Iran Industryí Wins Leonardo Prize
Ahmad Pourfallah, Chairman of the Iran-Italy Joint Chamber of
Commerce, Industry and Mines and Managing Director of Secco Iran has received
his second international medal of honor from Italy in one year. The Italian
Ambassador to Tehran Mauro Conciatori presented the award known as chevalier
medal to Pourfallah in a ceremony held in Tehran on June 5. Pourfallah is the
first Iranian businessman to win the Leonardo International Prize which was
presented to him by Italian President Sergio Mattarella in a ceremony at the
Quirinale in March. Leonardo is Italyís highest economic and cultural award.
Letter from a
manager, experienced, knowledgeable and forward-looking father to his daughter
and son and to all the entrepreneurs in the Iranian industry and commerce!
My Lovely Girl, My Good Boy!
Over the 40
years of my responsibility as managing director and round the clock efforts in
the countryís industrial units and sustaining various harms, I have come to
the following conclusions:
Although insisting on being
honest in the current situation in the country will make you lag behind your
competitors, never abandon your honesty in your demeanor.
Although you may face financial difficulty by prioritizing the
interests of others, especially your partners, make sure you always follow
this professional principle.
Although you may incur greater costs in providing financial
information to regulatory agencies, you should never shy away from
Although on numerous occasions I have suffered the biggest blows
from the people I have served most, you remember to be kind and nice. (Donít
try to retaliate).
compensation from those you have helped in various ways as this expectation
will severely damage your morale.
Despite the fact that our society has drifted away from ethics (honesty,
righteousness, helping the needy, gratitude, appreciation, friendliness, and
respectful behavior) in recent decades, nevertheless, my dear, make sure you
will not take a course other than these ways. (I know you will be hurt like I
did, but give priority to humanism against other possessions and assets).
And finally, if you win two valuable international awards and you
receive both of them from the president of a European state and a European
government but you donít see any praise and backup, in your own country, donít
get disappointed; you have strived for greater goals.
Looking at the Future of the
Valuable Youth of My Country
With the current
trend in the society, I do not expect a promising future for the youth of our
country. If we want them to see a better tomorrow which they deserve, we have
to provide the infrastructure today and let them enter the game in a way to
raise the hope of a better future. Instead of wasting the facilities and our
own excessive demands design and provide them honestly and responsibly
platforms and better living conditions.
chanting slogan and instead turn to wise actions. Letís set aside prejudice
and open our eyes to what young people have in developed lands. Letís remember
that tomorrow we have to be accountable to our misperceptions and wrong
actions before the next generation. It is not good to see high inflation, high
unemployment and wide scale poverty in a country that is estimated to hold 10%
of the worldís underground resources, is the third-largest holder of oil and
gas reserves, ranks 18th in the world in terms of trade volume, is
one of the ten most attractive countries in tourism and has a well-educated
and intelligent youth favored by the rest of the advanced world.
To wrap it up: Lack of competent, efficient and
resourceful management is our fundamental weakness for progress in all areas.
How I Saw Life and the World
I saw life full of beauty and I see it full of ugliness. This is what it
is and what has been! Although life is difficult and sometimes ugly, we must
try to find beauty among these inhomogeneities and help others to enjoy the
concept. I do not believe in philosophy: ďLife is Being and Nothing Else.Ē
Each of us has come to play a role in preserving this Earth and elevating our
lives. Instead of being a burden on others, help to reduce their grief and